Jim and Missy smiling against a brick background.

Jim and Missy Reed, 2020

About Me

Learning occurs in connection with narrative.

I aim to make people's lives better. Good training does this. Giving people the tools to feel confident and competent in their roles not only keeps employees happy, but delivers a substantial return on investment (ROI).

Engaging learners in participatory storytelling, utilizing all relevant tools, is the surest way to create the neural pathways necessary for behavior change.

My aim is solve business challenges related to gaps in knowledge, skills, or attitudes by engaging with people in the oldest and most enjoyable form of instruction - story.

This storytelling might take the form of microlearning, instructor-led scenario based trainings, narrative-driven eLearning, film and animation, job aids, or immersive AR experiences.


I currently live in Houston, TX with my wife and one-year-old son. I enjoy going to the movies, screenwriting, baseball, and travelling with my wife.

Credentials